About - Bindu Appalams

ABOUT US

To keep up the verity, the taste of appalam holds the authenticity in the taste of the origin right from the choice of ingredients and manufacturing the appalam.

The staunch nature and uncompromising taste of Bindu Appalams can be contributed to the fact that all the ingredients are handpicked by himself and takes almost care in doing so. Despite the roots going back to years, the secret of the taste has been passed down to the next generation which is strictly diligent and thereby ensure that Bindu Appalams taste remains unchanged.

The Founder

The Bindu Appalams roots can be located all the way back from 1971 founded by Mr. M. A. Bharathan in a small scale that involved manufacturing and supply of appalam.

He started this venture at the early stage of his teenage which involved making and supplying of the appalams in small scale. Appalams were a cottage industry business. But the founder himself took a giant leap to revolutionize the brand and the product to the next stage. When all other brands were emphasising on increasing the business, the founder was keen on evolving the product itself. He necessitated the importance of the product in the everyday meal and took to the stage where it reached from the cottage industry to the stage where it is supplied worldwide.

Bindu Appalams holds a uniqueness right from picking up the raw materials till the packaging. The Founder believes in the context of hardwork and innovation with no compromise of the tradition and taste. The design of the Bindu Appalams stands out with a bright vibrant blue packing that gives it a royal touch. And the choice of name itself is unique that it has no name of its ancestors. Bindu Appalams is a cluster of tradition and innovation.

Mr. M. B. Sinoj of the next generation has taken business forward to the next level in exploring innovation in the varieties, increasing business volumes, quality and in the extent of technology.

The high quality and taste are of elemental and because of that our brand has achieved ubiquitous universality all over the world.

The Brand Vision:

The aim to enrich and sustain the most trusted authentic and premium brand that stands for determining the taste of India in all its stand of delivering the taste and authenticity to all the customers around the world.

The Brand Standards:

We ensure that the products of Bindu are manufactured packaged and delivered to our customers while maintaining the highest order of quality and hygiene. We commit to continuously work towards identifying and eliminating the instances of adulteration in the entire supply chain origination from the picking of raw materials till it reaches yours kitchen shelves. We shall stress to deliver nutritionally sound products and disclose the accurate nutritional information on our packing. We emphasise to manufacture products not just to please your eye but also to tickle your taste buds.

Heritage:

Bindu Appalams has made its growth from roots, which has its branches clinged with its customers all over the world. Inspite of having other brands in the market, Bindu Appalamss has created a benchmark in the manufacturing of appalam. Today it has reached a point where Bindu Appalams has become the essential part of an Indian meal. Presently, it is impossible to pin point an Indian kitchen without Bindu Appalamss in its shelves and it has also been noticed that there is no comprise to Bindu Appalamss with its customer which come with tag line “Bindu Appalamss keata Bindu Appalams Mattum Kudunga”

As a result of our efforts, the word Bindu for a common man in India refers to Appalam!!!

For almost half century, one name has been associated with appalams unlike anything else. The “Bindu Appalam” brand has become quite synonymous with the word Appalam today. This is due to our constant focus on Quality, Hygiene, Nutrition, and most importantly the Authentic Taste of Bindu Appalams.

With an amalgamation of age old traditions and modern technology we at Bindu produce not just Appalams, Pappadums, Pappads, and Vadam, but also cherished and delicious memories!

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